Privacy Policy

Last Updated: 23 July 2026

1. Introduction

This Privacy Policy explains how TheLoneCrowd, operated by TLC International ("we", "us" or "our"), collects, uses, stores and protects your personal information when you visit our website, purchase our digital products or otherwise interact with us.

We are committed to protecting your privacy and processing your personal information fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully before using our website or purchasing any of our products or services.

By using our website, you acknowledge that you have read this Privacy Policy.

2. Who We Are

TheLoneCrowd is operated by TLC International.

Business Address

85 Great Portland Street
First Floor
London
W1W 7LT
United Kingdom

Email: contact@thelonecrowd.com

Throughout this Privacy Policy, references to "TheLoneCrowd", "we", "our" or "us" refer to TLC International.

3. What Information We Collect

The personal information we collect depends on how you interact with our website.

We may collect the following categories of information.

3.1 Information You Provide to Us

You may choose to provide us with personal information when you:

purchase a digital product;
contact us by email or through our contact form;
subscribe to our newsletter;
request customer support;
enquire about our services;
purchase bespoke design services.

Depending on your interaction with us, this information may include:

your name;
your email address;
your billing address;
your telephone number (where provided);
business name;
payment confirmation details;
correspondence you send to us;
support requests;
information you provide when requesting bespoke services.

You are responsible for ensuring the information you provide is accurate and up to date.

3.2 Purchase Information

When you purchase one of our digital products or services, we may retain information relating to your order, including:

products purchased;
order value;
transaction reference;
purchase date;
payment status;
customer correspondence relating to the purchase.

We do not store your full payment card details.

Payments are securely processed by trusted third-party payment providers.

3.3 Information Collected Automatically

When you visit our website, certain technical information is collected automatically.

This may include:

IP address;
browser type;
operating system;
device type;
screen resolution;
language settings;
referring website;
pages visited;
time spent on pages;
links clicked;
date and time of visits;
general geographic location based on IP address.

This information does not normally identify you directly but helps us understand how visitors use our website and improve its performance.

3.4 Cookies

Our website uses cookies and similar technologies.

Cookies help us:

keep our website secure;
remember your preferences;
understand how visitors use our website;
improve website performance;
measure website traffic.

Some cookies are essential for the website to function correctly, while others are optional and used only with your consent where required.

Further information is available in our Cookie Policy.

3.5 Analytics Information

We use analytics tools to better understand how visitors use our website.

This may include information such as:

pages viewed;
session duration;
visitor numbers;
referral sources;
approximate location;
device type;
browser type.

This information is generally aggregated and does not directly identify individual users.

4. How We Collect Your Information

We collect information in several ways.

4.1 Directly From You

We collect information when you:

complete forms on our website;
purchase products;
contact us;
subscribe to our mailing list;
request support;
communicate with us by email.

4.2 Automatically

Certain technical information is collected automatically through cookies, server logs and analytics tools when you browse our website.

4.3 From Payment Providers

When you complete a purchase, our payment providers confirm that your payment has been authorised.

We receive only the information necessary to complete your order and provide customer support.

We do not receive or store your full payment card information.

5. How We Use Your Information

We use your personal information only where necessary and for legitimate business purposes.

These include:

processing and fulfilling orders;
delivering digital products;
providing customer support;
responding to enquiries;
managing refunds where required by law;
maintaining records of purchases;
verifying entitlement to lifetime template updates;
improving our website and customer experience;
monitoring website performance;
preventing fraud and misuse;
complying with legal obligations;
maintaining accounting and tax records;
sending service-related communications;
sending marketing communications where you have chosen to receive them.

We will never sell your personal information to third parties.

6. Lawful Bases for Processing

Under UK GDPR, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we rely on one or more of the following.

6.1 Performance of a Contract

We process your information where necessary to fulfil our contract with you.

This includes:

processing payments;
delivering digital products;
providing customer support;
supplying bespoke design services.

6.2 Legitimate Interests

We may process your information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights.

Examples include:

improving our website;
understanding customer behaviour;
maintaining website security;
preventing fraud;
responding to enquiries;
verifying purchases;
maintaining records of customers entitled to lifetime updates.

6.3 Legal Obligations

We process certain information where required by law.

This includes compliance with:

tax legislation;
accounting requirements;
fraud prevention obligations;
court orders;
law enforcement requests where legally required.

6.4 Consent

Where required by law, we rely on your consent.

This may include:

sending marketing emails;
placing certain non-essential cookies;
using optional analytics technologies.

You may withdraw your consent at any time.

Withdrawal of consent does not affect any processing carried out before consent was withdrawn.

7. Payment Information

When you purchase products or services from TheLoneCrowd, payments are processed securely through third-party payment providers.

We currently use payment providers including:

Stripe; and
PayPal.

When you make a payment, these providers may collect and process personal and payment information in accordance with their own privacy policies.

We do not store or have access to your full payment card details.

We may receive limited payment-related information, such as:

your name;
email address;
billing details;
transaction reference;
payment status;
purchase information.

This information is used to:

process your order;
provide access to purchased products;
provide customer support;
maintain accurate financial records;
prevent fraudulent transactions.

For further information about how these providers process your information, please review their privacy policies.

8. Squarespace Website Platform

Our website and digital products are designed to work with Squarespace.

Squarespace may process certain information when you visit our website or interact with our services, including technical information, cookies, analytics information and account-related information where applicable.

Your use of Squarespace is subject to Squarespace's own privacy policy and terms of service.

We are not responsible for the privacy practices, security measures or data processing activities of Squarespace.

If you choose to create or maintain a Squarespace website using one of our templates, you are responsible for ensuring your own website complies with applicable privacy and data protection laws.

9. Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website.

We use cookies to help our website function correctly, understand visitor behaviour and improve our services.

Cookies may be used for:

9.1 Essential Cookies

These cookies are necessary for the operation of our website.

They help with basic functions such as:

website security;
page functionality;
remembering essential settings.

These cookies cannot usually be disabled where they are required for the website to operate.

9.2 Analytics Cookies

We may use analytics services, including Google Analytics and Squarespace Analytics, to understand how visitors use our website.

Analytics cookies may collect information such as:

number of visitors;
pages visited;
visitor journeys;
approximate location;
device information;
browser information.

This information helps us improve our website, products and customer experience.

Where required, we will request your consent before placing non-essential analytics cookies.

9.3 Managing Cookies

You can control or delete cookies through your browser settings.

Please note that disabling certain cookies may affect how our website functions.

For more information about cookies, please refer to our Cookie Policy.

10. Email Marketing and Communications

Where you choose to subscribe to our mailing list, we may use your name and email address to send you:

product updates;
website template releases;
educational content;
business updates;
promotions and offers;
information about services that may be relevant to you.

We will only send marketing communications where we have a lawful basis to do so.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

You may still receive essential service-related communications, such as:

purchase confirmations;
order information;
updates relating to products you have purchased;
responses to support requests.

11. Third-Party Service Providers

We may share personal information with trusted third-party service providers who assist us in operating our business.

These providers only process your information where necessary to provide services to us and are required to protect your information appropriately.

Third parties we may use include:

Squarespace (website hosting and website services);
Stripe (payment processing);
PayPal (payment processing);
email marketing providers;
analytics providers;
customer support tools;
professional advisers such as accountants or legal advisers where required.

We do not permit third parties to use your personal information for their own marketing purposes.

12. International Data Transfers

Some of our third-party providers may process information outside the United Kingdom.

Where your personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

These safeguards may include:

adequacy regulations recognised by the UK Government;
approved contractual protections;
other lawful transfer mechanisms.

By using our website and services, you acknowledge that some service providers may operate internationally.

13. Business Transfers

If TheLoneCrowd or TLC International is involved in a business transaction such as:

a merger;
acquisition;
sale of assets;
restructuring;
transfer of ownership;

your personal information may be transferred as part of that transaction.

Any transfer will continue to be handled in accordance with applicable data protection laws.

14. How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purposes it was collected.

The length of time we retain information depends on:

the type of information;
why we collected it;
legal requirements;
our legitimate business needs.

Examples include:

Purchase Records

We retain customer purchase information for accounting, tax and business record purposes.

This may include information needed to:

confirm ownership of purchased products;
provide lifetime template updates where applicable;
provide customer support;
comply with legal obligations.

Marketing Information

If you subscribe to marketing communications, we retain your information until you unsubscribe or request removal.

Support Communications

We may retain support correspondence to help resolve future enquiries and maintain accurate customer service records.

When information is no longer required, we will securely delete or anonymise it.

15. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect your personal information from:

unauthorised access;
accidental loss;
misuse;
alteration;
disclosure.

These measures include:

using reputable website and payment providers;
limiting access to personal information;
maintaining appropriate account security;
using secure systems where available.

However, no online service can guarantee complete security.

You are responsible for maintaining the security of your own accounts, including any passwords used to access services connected with your purchases.

If you believe your personal information has been compromised, please contact us as soon as possible.

16. Your Rights Under UK Data Protection Law

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have certain rights regarding the personal information we hold about you.

These rights include:

16.1 Right of Access

You have the right to request a copy of the personal information we hold about you.

This is commonly known as a Data Subject Access Request (DSAR).

16.2 Right to Rectification

You have the right to request that inaccurate or incomplete personal information is corrected.

16.3 Right to Erasure

You have the right to request that we delete your personal information in certain circumstances.

Please note that this right is not absolute. We may need to retain certain information where we have a lawful reason to do so, such as legal, accounting or contractual obligations.

16.4 Right to Restrict Processing

You may have the right to request that we restrict the processing of your personal information in certain circumstances.

16.5 Right to Object

You have the right to object to certain types of processing, including processing based on our legitimate interests or direct marketing activities.

16.6 Right to Data Portability

Where applicable, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format.

16.7 Right to Withdraw Consent

Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

This will not affect any processing that took place before your consent was withdrawn.

17. Exercising Your Rights

If you would like to exercise any of your rights, please contact us using the details below.

Email:

contact@thelonecrowd.com

When making a request, please provide enough information for us to verify your identity and locate the relevant information.

We aim to respond to all valid requests within one month, although this may be extended where permitted by law due to the complexity or number of requests.

We will not normally charge a fee for exercising your rights. However, we may charge a reasonable fee or refuse a request where permitted by applicable law, such as where requests are clearly unfounded or excessive.

18. Complaints to the Information Commissioner's Office (ICO)

We hope that we can resolve any concerns directly with you.

However, if you believe that we have handled your personal information incorrectly or have not complied with applicable data protection laws, you have the right to make a complaint to the UK's independent data protection regulator:

Information Commissioner's Office (ICO)

Website:

https://ico.org.uk

The ICO can investigate concerns relating to the handling of personal information by organisations operating in the United Kingdom.

19. Children's Privacy

Our website, products and services are not intended for children under the age of 18.

We do not knowingly collect personal information from children.

If you believe that we may have collected personal information relating to a child, please contact us immediately and we will take reasonable steps to investigate and delete such information where appropriate.

20. Links to Third-Party Websites

Our website may contain links to third-party websites, platforms or services.

These may include:

Squarespace;
payment providers;
email marketing platforms;
external resources.

We are not responsible for the privacy practices, security or content of third-party websites.

When you visit another website, you should review their own privacy policy before providing personal information.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

changes to our business;
changes to our products or services;
changes in technology;
changes in legal requirements.

The latest version will always be available on our website.

The "Last Updated" date at the beginning of this Privacy Policy indicates when it was most recently revised.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

22. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your information is handled, please contact us.

TheLoneCrowd
Operated by TLC International